In 1990, when the World Wide Web came into existence, web application development evolved drastically. Starting from static HTML pages to entirely dynamic and complex business applications, it reached a long way. Today, almost every product that has been launched in the market, has a website of its own. These websites are designed to attract more customers to the product. However, before the promotion of the product, the attraction towards the digital platform becomes more crucial.

 

Nowadays, we have thousands of digital and printed data that illustrate step-by-step procedures for developing every kind of application. Development tools in the current generation are capable enough to grab and fix mistakes which earlier was quite challenging. Still, WordPress and digital marketing websites come across several errors, which are mostly quite common but can affect their audience. Mentioned below are the top 5 mistakes you may not have noticed on your website:

 

• Missed SEO opportunities - Do you want to achieve success in digital marketing? Then the answer to this question is SEO. Getting found is perhaps the most significant determining factor and will boost traffic to your website. On-page SEO is necessary to get your website on the search engines and gain new audiences. Various major websites lack these services, depriving them of getting over the platform and attaining peaks. Ignoring the significance of SEO for a website can be a reason for its failure. Hence, it becomes quite essential to increase the SEO factor, which you can do by following the below-mentioned points:

 

• Presentation to be taken care of as people prefer websites that have visuals making them self-explanatory. Avoid errors and spelling mistakes. Nowadays, various spellcheck applications and tools are available online. Try to take advantage of any of those tools and make your website error-proofs.
   

• Plagiarism is a crime in the world of digital marketing. It means duplication of the content. The plagiarism checking tools can find out every detail of the website from where the content has been copied. Even after you have changed the language, some tools can still detect the duplicity of the content.
   

• Keywords play a vital role in SEO-related activities. The correct use of the right keywords can help you increase the traffic on your website. Hence, choose the proper keywords and use them appropriately.

• Make it an impressive one by adding titles and subtitles. You can use WordPress For Building Website Press in this context which can help in enhancing the look of your website.

 

• Inconsistent Branding - Set up a brand and try to maintain it across everything you do, as consistency is the key in branding. When an individual arrives at your landing page or blog, the brand you established should look like it belongs to your website. Branding consistency helps in building trust and credibility between the audience. It will also attract people to the website. Inconsistent branding can be a major turn off, and the visitor may lose interest in the website.

 

 

• Non-Responsive/Incompatible Websites - Generally, people visit your website from different web browsers, locations, and operating systems. A good website should provide the same experience to its audience irrespective of the place and browsers of the visitor. If the visitors feel the same even after they change their device, then they can definitely trust your website, and no further changes are required. The navigation part should also be easy and user-friendly, and the visitors should not feel lost while surfing the website. Keep it simple and with less use of pop-ups which can be very irritating if they keep coming abruptly.

 

 

• Authentication without proper authorization - Individuals visiting the website should verify that they are a specific user. They should provide their security credentials like password, email, etc., to the website for authentication. Only after the authentication should it confirm that the visitor has access to a particular resource and performs a specific action on the website.

 

• Not Optimizing Bandwidth Usage - If a user is downloading a webpage of around 20 MBs on a 3g connection, then most probably, they will face difficulties. Optimizing the bandwidth usage of your website can gradually boost the performance of your website. People with 3g connections can easily access websites if the bandwidth is optimized correctly. Also, make sure that you make your website compatible with mobile browsing. Most of the population is using smartphones. Any website which is mobile friendly has more visitors compared to the other websites. Also, as per the studies, if your website is not operative on a mobile browser, Google downgrades them. Hence, to be in the top position, ensure that your website can also open on a phone browser.

 

In a nutshell, we can say that a perfect website is free from all the mistakes mentioned above. According to Digital Marketing Tutorial, you can also make your website an ideal one if:
 

• It is an SEO-friendly website

• It includes a blog

• It has social media links embedded in it and has favicons

• It has optimized web pages and the faster server response time

• The content on the website is updated

• There is a proper use of whitespace

• It is a one-stop site for the visitors and has appropriate FAQs

• It provides you with the complete information for the brand or the product

 

Conclusion

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The major takeaway is that you should be very cautious while developing websites and applications. Web development is an extensive terminology that can legitimately circumscribe the development of a website. Mistakes are a standard part while making a website, and in the 21st-century, mistakes can be very easily rectified. However, we should always try to learn from our mistakes. While designing a website, always keep your target audience and the image of your brand in mind. Be attentive and conscious from the very first step, i.e., planning the website, to the last stage, i.e., after launch survey and analysis. If everything is taken care of and you have created an error-proof webpage, it’s time to run the show. All the best!